Press Release:
BOULDER, Colo. (April TK, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to share that its BetaLock™ was awarded the Travel Goods Association (TGA) 2024 Award for the Best Travel Gadget/Electronics.
The Matador BetaLock is a TSA-compliant, carabiner-style lock meticulously crafted from forged aircraft-grade aluminum, combining lightweight design with exceptional durability. The BetaLock offers both locking and non-locking capabilities for versatile use, a keyed dead-bolt locking mechanism, that provides security against theft, and an easy-to-use spring gate for quick attachment and detachment. Customers have discovered a breadth of versatility with the BetaLock, especially when paired with the BetaLock™ Accessory Cable add-on.
"We're thrilled to receive this recognition from TGA," said Chris Clearman, founder and CEO of Matador. "The BetaLock is truly one of the first products in this space that seamlessly crosses over from outdoor into travel, and people have gravitated to it for its uniqueness and versatility. Our customers have even shared unexpected use cases beyond travel, like using it as a locking system for their snowboards, guitars, and bikes.”
Since its launch in August 2023, the BetaLock has quickly become a best-seller. Matador has sold over 20,000 units to date, and numerous diverse retailers are carrying it, including REI, Huckberry, Uncrate Supply, and even the New York City Museum of Modern Art (MoMA) – which lauded the tasteful product design.
The TGA Awards celebrate innovation, functionality and sustainability within the travel industry, recognizing those who push boundaries and reimagine the limits of travel gear. Matador is proud to receive this TGA product award recognition, as the brand gears up for more new product innovations and releases ahead of the summer travel season.
Matador’s BetaLock™ ($30) is available now at select retailers and online at http://www.matadorequipment.com/.
About Matador Travel Equipment
Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorEquipment.com.